If you’re a doctor who is looking to improve your website’s search engine ranking, it’s important to take a user-first approach.
What does that mean? It means putting the needs and wants of your patients first when it comes to your website. Far too often, I see doctors focus on cramming in as much information as possible on their website, without thinking about how their patients will use it.
One of the main reasons why a user-first approach to SEO is so important for doctors is that it can help you rank higher in search results.
If you think about it, when someone does a search on Google, they’re looking for something specific. And if your website can provide them with what they’re looking for, there’s a good chance they’ll click on it.
On the other hand, if your website is full of information that isn’t relevant to what they’re searching for, or unorganized and difficult to navigate, they’re likely to click away and find another website that better meets their needs.
And when someone clicks away from your website, it sends a signal to Google that your website wasn’t relevant to what they were looking for. As a result, your ranking in search results could suffer.
So if you want to rank higher in search results, it’s important to think about what your patients are looking for and make sure your website is providing them with what they need.
Here are some tips on how to do that:
1). Keep your website updated with the latest information about your practice, including your contact information, hours, and location.
2). Make it easy for patients to find the information they’re looking for by organizing your website in a logical way and using clear, concise language.
3). Use keyword-rich titles and descriptions to help patients find your website when they do a search.
4). Add new content regularly, such as blog posts or articles, to show Google that your website is active and relevant.
By taking a user-first approach to SEO, you can help ensure that your website is easy to find and use, which can ultimately lead to more patients finding and using your practice.