If you’re a physician with a website and you’ve been told to “clean up toxic backlinks” as part of your SEO strategy—breathe. That’s no longer something to really worry about. Let’s break it down. The Disavow Tool: Not Your SEO Multivitamin Back in the Wild West days of SEO (circa 2012), people were buying links […]
Doctors: Stop Obsessing Over “Toxic” Backlinks – Google Isn’t Read More »
Surgeon Marketing
Let’s talk about something Google loves—and no, it’s not keyword stuffing or link spam from 2009. It’s E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. If you’re a physician with a website (and you should be), E-E-A-T isn’t just SEO jargon—it’s your secret weapon for building trust with both Google and future patients. Let’s break it down
How To Apply E-E-A-T To Your Website Read More »
Surgeon Marketing
Imagine if your front desk made over 4,700 tweaks in a single year to improve how patients check in. Wild, right? Well, that’s exactly what Google’s doing to its search algorithm. Over 700,000 tests a year. 4,700+ updates rolled out. That’s nearly 13 updates per day. John Mueller from Google spilled the beans at Search
Google Rolls Out 4,700+ Updates a Year—What That Means for Your Physician Website Read More »
Surgeon Marketing
Google just gave technical SEO a jolt of caffeine. Their AI Overviews (AIOs) are getting bigger, smarter, and a whole lot pickier about where they send traffic — and it’s not your homepage. If you’re a physician with your own website, here’s the good news: specialized, in-depth content now has a better shot at showing
Google’s AI Is Digging Deep — Is Your Website Ready? Read More »
Surgeon Marketing
Local SEO remains a cornerstone for physicians aiming to attract patients from specific geographic regions. As a physician with your own website, understanding how to handle duplicate content can significantly impact your local SEO efforts. Recently, Google’s John Mueller shed light on when duplicate content is acceptable for localized websites, providing valuable insights that can
Navigating Duplicate Content for Doctors Read More »
Surgeon Marketing
In the realm of search engine optimization (SEO), fixing broken backlinks has long been considered a best practice. However, Google’s Gary Illyes recently shared some unconventional advice that challenges this notion. For physicians who maintain their own websites, this insight is particularly valuable, offering a fresh perspective on how to manage broken backlinks. Should Broken
Google’s Surprising Take on Broken Backlinks: What Doctors Need to Know Read More »
Surgeon Marketing