Travis Mark

Local SEO remains a cornerstone for physicians aiming to attract patients from specific geographic regions. As a physician with your own website, understanding how to handle duplicate content can significantly impact your local SEO efforts. Recently, Google’s John Mueller shed light on when duplicate content is acceptable for localized websites, providing valuable insights that can […]

In the realm of search engine optimization (SEO), fixing broken backlinks has long been considered a best practice. However, Google’s Gary Illyes recently shared some unconventional advice that challenges this notion. For physicians who maintain their own websites, this insight is particularly valuable, offering a fresh perspective on how to manage broken backlinks. Should Broken

With Google’s recent announcement that it will discontinue the chat feature in Google Business Profiles by July 31, 2024, it’s important to understand the impact this will have on your practice and how to adapt, if you were among the few that used this feature. What’s Changing? Google will begin phasing out the chat feature

As a physician, your online presence needs to be considered prime real estate. Your website not only serves as a platform for sharing valuable health information but also helps attract new patients. However, changes in Google’s algorithm can impact your website’s search rankings, affecting your visibility and patient outreach. Here’s a quick checklist to help

Google’s ongoing integration of AI-generated overviews into its search results is raising significant concerns among website owners, including physicians with their own websites. As Google continues to evolve its search algorithms, understanding the impact on website traffic becomes increasingly crucial. However, Google has yet to commit to providing detailed traffic data for AI-generated search results

If Apple unveils its latest rumored update in Safari 18, physicians need to prepare for what could be significant changes in how potential patients might interact with online content. If the rumors are true, the introduction of Apple’s Intelligent Search feature, which includes capabilities for summarizing webpages and a novel “Web Eraser” tool, is poised