News & Articles

Physicians who manage their own websites face a unique challenge in balancing their professional responsibilities with the need to maintain a strong online presence. Implementing effective Search Engine Optimization (SEO) strategies can greatly enhance website visibility, attracting more patients and establishing authority in their field. Here are several SEO tips tailored specifically for physicians looking […]

Recent insights from Google’s Gary Illyes at a search marketing conference indicate a significant evolution in how Google values backlinks—a staple of traditional SEO strategies. Shifting Perspectives on Link Importance Traditionally, links have been the backbone of SEO strategies. Google’s algorithms used these links to gauge the authority and relevance of websites, heavily influencing rankings.

A recent discussion by Gary Illyes of Google sheds light on the intricacies of indexing and canonicalization during these updates, which is good information for anyone involved in managing or optimizing a physician’s online presence. Core Updates and Their Impact on Indexing Gary Illyes recently addressed a question that is particularly pertinent to website owners:

When it comes to establishing an online presence, the domain name you choose for your website plays a crucial role. For physicians looking to create or enhance their websites, selecting the right domain name is even more pivotal. It’s not just about aesthetics; it’s about credibility, ease of access, and future-proofing your online identity. Understanding

As a physician managing your own personal website, you want to make sure that you’re staying on top of some of the best practices relative to local search engine optimization (SEO) to ensure your services are visible to potential patients in your vicinity. After all, you don’t want to put in a great amount of

Google’s recent announcement of its March 2024 Core Update has significant implications for physicians with their own websites. As SEO for doctors continues to evolve, maintaining a high-quality, patient-centered online presence is more crucial than ever for healthcare professionals. This latest update from Google aims to enhance the quality of search results by reducing “unhelpful”