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Setup screen for Google My Business chat

Google To Shut Down Business Profile Chat Feature For Patients

With Google’s recent announcement that it will discontinue the chat feature in Google Business Profiles by July 31, 2024, it’s important to understand the impact this will have on your practice and how to adapt, if you were among the few that used this feature. What’s Changing? Google will begin phasing out the chat feature […]

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Physician SEO
Website traffic trends for a doctor following a Google core update

How to Recover from a Google Update: A Guide for Physicians

As a physician, your online presence needs to be considered prime real estate. Your website not only serves as a platform for sharing valuable health information but also helps attract new patients. However, changes in Google’s algorithm can impact your website’s search rankings, affecting your visibility and patient outreach. Here’s a quick checklist to help

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Physician SEO
Google CEO Sundar Pichai

How Google’s AI Search Traffic Data Policies Affect Physicians

Google’s ongoing integration of AI-generated overviews into its search results is raising significant concerns among website owners, including physicians with their own websites. As Google continues to evolve its search algorithms, understanding the impact on website traffic becomes increasingly crucial. However, Google has yet to commit to providing detailed traffic data for AI-generated search results

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Physician SEO
Apple Intelligent Search feature

Apple’s New Search Feature May Impact Physician Webpages

If Apple unveils its latest rumored update in Safari 18, physicians need to prepare for what could be significant changes in how potential patients might interact with online content. If the rumors are true, the introduction of Apple’s Intelligent Search feature, which includes capabilities for summarizing webpages and a novel “Web Eraser” tool, is poised

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Physician SEO
Stressed doctor in front of his computer because his website was negatively hit by Google update

5 Takeaways for Physicians Hit by Google Core Algorithm Update

For physicians managing their own websites, keeping up with Google’s algorithm updates is crucial to maintaining visibility online. Recent discussions with Google’s John Mueller have shed light on the intricacies of ranking fluctuations and how medical professionals can adapt to ensure their sites continue to perform well. Here are five key insights that are particularly

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Physician SEO
Physician sitting in in office working on his website

Effective SEO Strategies for Physician Websites in 2024

Physicians who manage their own websites face a unique challenge in balancing their professional responsibilities with the need to maintain a strong online presence. Implementing effective Search Engine Optimization (SEO) strategies can greatly enhance website visibility, attracting more patients and establishing authority in their field. Here are several SEO tips tailored specifically for physicians looking

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Physician SEO
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