With 63% of patients selecting a physician because of a strong online presence, the need and desire for leading physicians to outrank their local competitors in online search continues to rise.
Outranking Your Local Physician Competitors Read More »
Surgeon Marketing
For most physicians I meet with, the fact that Google doesn’t rank websites often comes as a big surprise at first. After all, isn’t that the point of SEO?
Google Doesn’t Rank Websites, but It Does Rank… Read More »
Surgeon Marketing
There’s never been a better time for physicians wanting to grow their practice and personal brand.
As you’ve likely seen, President Trump was recently banned from Twitter, Facebook, and Instagram. This post is not going to be political in any way, but there are some valuable lessons here for any doctor when it comes to online marketing. The most important being:
What Trump’s Social Media Bans Should Teach Doctors Read More »
Surgeon Marketing
Over the course of my career, I’ve had the privilege of working with a wide variety of physician clients, from new up-and-comers to established, veteran, high-volume physicians. The need and opportunity relative to online marketing and building a personal brand becomes pretty evident to most younger physicians. Truthfully, it quickly becomes apparent to many of
3 Reasons High-Volume Physicians Need a Personal Website Read More »
Surgeon Marketing
Google has officially announced that Core Web Vitals will become a factor in keyword rankings for all websites, included physician and healthcare sites. This change will go into effect in May 2021. Here’s what we know about Google Core Web Vitals and what it will mean to physician websites.
What Google Core Web Vitals Mean to Physician Websites Read More »
Surgeon Marketing