If you’re a doctor, you know that good visibility on Google is essential to attracting new patients. But what’s the best way to get your Google My Business profile to show up in search results?
There are actually a few things you can do to improve your chances of your profile being found by potential patients online. Here are three tips:
Make Sure Your Profile Is Complete
Starting with basics, one way to ensure good visibility on Google is to make sure your business profile is complete and accurate. This means making sure all of your information is correct, including your address, phone number, website, appointments page, and hours of operation.
You should also consider adding in insurances you accept, along with some of the treatments you offer.
Encourage Reviews
One of the best ways to improve your Google My Business profile is to encourage patients to leave reviews. Reviews can help you attract new patients and show potential patients that you’re a credible source of information.
Make sure your patients know how to leave reviews on Google. Here are a few things you can do to help generate more Google reviews:
- You can provide them with a link or even put a review form on your website.
- Hand out cards in your office with a QR code linking directly to your Google My Business profile, encouraging the patients to leave a review
- Thank patients who leave reviews. This will show other potential patients that you appreciate feedback from your patients.
Respond to Negative Reviews
If you are unable to get a negative patient review removed from your Google My Business profile, then it’s in your best interest to respond to it. This will show other potential patients that you’re taking the issue seriously and that you’re willing to address any concerns they may have.
Even if the negative review is not accurate, you want to be careful to come across as empathetic and understanding, and oriented to a solution. I recommend providing the contact information of someone in your office who can help.
By following these tips, you can help improve your Google My Business profile and attract more patients through online search.
