PPC Ads Specialist

Posted 5 days ago

Job Summary

We are looking for a highly skilled PPC Ads Specialist to join our marketing team on a contract basis. The ideal candidate will have extensive experience in managing and optimizing pay-per-click advertising campaigns across various platforms to drive high-quality traffic and conversions. This role requires a data-driven mindset, strong analytical skills, and the ability to develop and execute effective PPC strategies.

Key Responsibilities

  • Develop, implement, and manage PPC campaigns across Google Ads and social media platforms.
  • Conduct keyword research and selection for PPC campaigns.
  • Write compelling ad copy and optimize landing pages to improve Quality Scores.
  • Monitor and analyze campaign performance data, making necessary adjustments to optimize results.
  • Manage budget allocation and bid strategies to maximize ROI.
  • Perform A/B testing on ad copy and landing pages to identify the best-performing variations.
  • Generate detailed reports on campaign performance and provide actionable insights.
  • Stay updated with the latest trends and best practices in PPC advertising.
  • Collaborate with the team to align PPC strategies with overall marketing goals.

Required Qualifications

  • 5+ years of experience successfully managing PPC campaigns.
  • Proficiency with Google Ads and Meta Ads.
  • Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Strong attention to detail and organizational skills.
  • Experience with A/B testing and conversion rate optimization.

Preferred Qualifications

  • Experience in the healthcare or medical device industry.
  • Google Ads certifications.
  • Familiarity with PPC management tools such as SEMrush, Ahrefs, or similar.
  • Knowledge of SEO principles and how they integrate with PPC.

Compensation Range

Competitive hourly rate or monthly retainer based on experience.

Additional Requirements

  • The selected candidate will be required to sign a non-solicitation agreement and confidentiality agreement as part of the contracting process.

How to Apply

Interested candidates should submit their resume and a cover letter outlining their relevant experience and qualifications via the form below.

Job Features

Job CategoryAds & Pay-Per-Click

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