We are looking for a highly skilled PPC Ads Specialist to join our marketing team on a contract basis. The ideal candidate will have extensive experience in managing and optimizing pay-per-click advertising campaigns across various platforms to drive high-quality traffic and conversions. This role requires a data-driven mindset, strong analytical skills, and the ability to develop and execute effective PPC strategies.

• Develop, implement, and manage PPC campaigns across Google Ads and social media platforms.
• Conduct keyword research and selection for PPC campaigns.
• Write compelling ad copy and optimize landing pages to improve Quality Scores.
• Monitor and analyze campaign performance data, making necessary adjustments to optimize results.
• Manage budget allocation and bid strategies to maximize ROI.
• Perform A/B testing on ad copy and landing pages to identify the best-performing variations.
• Generate detailed reports on campaign performance and provide actionable insights.
• Stay updated with the latest trends and best practices in PPC advertising.
• Collaborate with the team to align PPC strategies with overall marketing goals.

• 5+ years of experience successfully managing PPC campaigns.
• Proficiency with Google Ads and Meta Ads.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong attention to detail and organizational skills.
• Experience with A/B testing and conversion rate optimization.

• Experience in the healthcare or medical device industry.
• Google Ads certifications.
• Familiarity with PPC management tools such as SEMrush, Ahrefs, or similar.
• Knowledge of SEO principles and how they integrate with PPC.

Competitive hourly rate or monthly retainer based on experience.

• The selected candidate will be required to sign a non-solicitation agreement and confidentiality agreement as part of the contracting process.

Interested candidates should submit their resume and a cover letter outlining their relevant experience and qualifications via the form below.