Physicians often ask me what metrics from their website they should be tracking to get an idea of the effectiveness of their platform. There are many tools out there that can help, but I always recommend beginning with Google Analytics. It’s free and provides a ton of information.
3 Website Metrics Every Physician Should Be Tracking With Google Analytics Read More »
With all of the social media channels available now, it can feel very overwhelming to try and share your message on everyone. I know this from experience.
One Tool Doctors Need To Master Social Media Read More »
For most doctors, blogging is not something that comes easy. And the strategy behind it is not usually something that is top of mind.
5 Blog Mistakes Doctors Make And How To Avoid Them Read More »
If you’re like most of the doctors I work with, your primary focus in having a website and blog is to show up in Google when patients search for your services.
Focus On Content Before Website Traffic Read More »
I get asked a lot about what social media channels are best for doctors to be on today.
Doctors Don’t Need To Be On Every Social Media Channel Read More »
Even though marketing shows up on the P&L statement of a practice as an expense, the truth is that it’s a vital investment if you want to attract new patients and increase practice revenue.
Is Practice Marketing an Expense or Investment? Read More »
