One of the key metrics I often speak to my physician clients about is the website’s bounce rate. Why? Because the lower the bounce rate, the more engaged people are with the site. Plus, the longer someone stays on your website, the more likely they are to book an appointment.
3 Ways to Reduce Your Site’s Bounce Rate Read More »
Physician SEO
How long it takes for SEO to work is not an exact science. Why? None of the search engines, especially Google, provide precise details on how their search algorithms work. However, we do know three factors that do have an impact on how long it takes for SEO to work:
3 Factors That Impact How Long It Takes for SEO to Work Read More »
Physician SEO
Short videos can be another excellent way to reach patients through online marketing. It provides potential new patients a great sense of who you are and your expertise, helping you build trust before they even set foot inside the clinic. And just like with blogging, SEO will play an important role in the amount of
3 Video Marketing Platforms Physicians Should Be Using Read More »
Physician SEO
Creating videos as another way to communicate with patients online can be an excellent component of your overall online marketing strategy. But did you know that SEO can also apply to videos? Here’s some guidance on helping you get your videos ranking as well.
SEO for Physician Videos Read More »
Physician SEO
In a recent Google Hangout, John Mueller stated that the word count, the number of words on a page or post is not a ranking factor that Google considers. If that’s true, why do most of the top-ranking pages have long word counts?
Is Word Count a Quality Factor for Rankings? Read More »
Physician SEO
If you’re serious about creating a great first impression online, you need to have great photos that are going to inspire trust in patients. But, what kind of photos are best?
3 Photos You Need for Your Online Marketing Platform Read More »
Physician SEO