Physician SEO

Google logo on top of a building in Las Vegas

Navigating Google’s March 2024 Core Update: A Guide for Physician Website Owners

Google’s recent announcement of its March 2024 Core Update has significant implications for physicians with their own websites. As SEO for doctors continues to evolve, maintaining a high-quality, patient-centered online presence is more crucial than ever for healthcare professionals. This latest update from Google aims to enhance the quality of search results by reducing “unhelpful”

Navigating Google’s March 2024 Core Update: A Guide for Physician Website Owners Read More »

gptbot and doctor websites

Should Doctors Block GPTBot From Crawling Their Site?

The introduction of GPTBot, a sophisticated advancement by OpenAI, offers a potentially exciting opportunity for doctors to enhance their online presence, patient engagement, and the dissemination of credible health information. Below, I’ll delve into a few compelling reasons why physicians should welcome GPTBot into their digital strategy. The Era of Information Crawling: What GPTBot Brings

Should Doctors Block GPTBot From Crawling Their Site? Read More »

Person Holding Data Block New Lock Icon

Do Changes in Data Privacy Mean a Return to Traditional Online Marketing Fundamentals for Physicians?

The landscape of digital marketing seems to be undergoing another pivotal transformation, propelled by the evolving dynamics of data privacy and consumer awareness. As physicians with a digital presence, understanding and adapting to these shifts is crucial, not just for the success of your online marketing strategies, but for fostering a deeper connection with your

Do Changes in Data Privacy Mean a Return to Traditional Online Marketing Fundamentals for Physicians? Read More »

Robots.txt for physician websites

Navigating the Nuances of Robots.txt for Physicians’ Websites

For physicians who have and run their own websites, understanding the basics of robots.txt files is something that is worth knowing. This seemingly innocuous text file serves as the gatekeeper to your website’s content, directing how search engines crawl and index your site. Its proper implementation is not just a technicality but a cornerstone of

Navigating the Nuances of Robots.txt for Physicians’ Websites Read More »

Scroll to Top