Physician SEO

As a physician managing your own personal website, you want to make sure that you’re staying on top of some of the best practices relative to local search engine optimization (SEO) to ensure your services are visible to potential patients in your vicinity. After all, you don’t want to put in a great amount of […]

Google’s recent announcement of its March 2024 Core Update has significant implications for physicians with their own websites. As SEO for doctors continues to evolve, maintaining a high-quality, patient-centered online presence is more crucial than ever for healthcare professionals. This latest update from Google aims to enhance the quality of search results by reducing “unhelpful”

The introduction of GPTBot, a sophisticated advancement by OpenAI, offers a potentially exciting opportunity for doctors to enhance their online presence, patient engagement, and the dissemination of credible health information. Below, I’ll delve into a few compelling reasons why physicians should welcome GPTBot into their digital strategy. The Era of Information Crawling: What GPTBot Brings

The landscape of digital marketing seems to be undergoing another pivotal transformation, propelled by the evolving dynamics of data privacy and consumer awareness. As physicians with a digital presence, understanding and adapting to these shifts is crucial, not just for the success of your online marketing strategies, but for fostering a deeper connection with your

For physicians who have and run their own websites, understanding the basics of robots.txt files is something that is worth knowing. This seemingly innocuous text file serves as the gatekeeper to your website’s content, directing how search engines crawl and index your site. Its proper implementation is not just a technicality but a cornerstone of

Google algorithm changes are constantly happening, and it’s important for doctors to stay up to date on what these changes mean for their website. These changes can have a big impact on a doctor’s online visibility, and they can also affect the way patients find and connect with doctors.