Physician SEO

If you do a search for the phrase “internal links” or “external links,” you’ll find a multitude of articles about the importance of placing important keywords within those link targets. Some people go as far as to suggest that internal and external linking is the most important part of SEO.

If you’re a doctor looking to increase your visibility in local search results, you’re in luck. In this blog post, I will discuss why local SEO (search engine optimization) is so important for doctors and how you can start implementing it into your marketing strategy.

One of the most significant online marketing opportunities for doctors was revealed to me in a meeting about five years ago and still holds true today. That’s the opportunity for organic traffic compared to Google Ads for Doctors.

This week, it was revealed that the internal team at Google has all of the details around core algorithm updates, but cannot release the information to the general public. This isn’t really shocking news for those of us who specialize in SEO for a living. Google has traditionally not released much information relative to algorithm

An interesting study recently came out revealing that physician income declines when hospitals acquire private practices. Unfortunately, the bad news doesn’t stop just there. The study found that physicians employed by healthcare systems also: