Did you know that patient education videos are a great way to improve communication with your patients?
In this blog post, I will discuss why doctors should consider creating and using patient education videos as a component of online marketing.
Types of patient education videos
Patient education videos are educational videos that are designed to help patients better understand their health conditions. They can be used to explain a wide variety of topics, from complex medical procedures to simple tips for managing a chronic condition.
These videos can be short videos designed for social media or long-form, seminar-type videos designed to really go in-depth on a topic.
There are advantages and use-cases for both styles.
Short form videos
Short-form patient education videos are perfect for social media. They can be used to:
- Quickly explain a concept or answer a common question.
- Drive traffic to your website or blog post.
- Increase engagement with your social media posts.
- Boost your search engine optimization (SEO) efforts.
Long-form videos
Long-form patient education videos are perfect for in-depth explanations of complicated topics. I encourage my clients to think of this as if they were providing the best possible in-office consultation possible because the reality is that you often don’t have enough time in appointments to cover everything you want to.
These videos can also be a great supplement following in-person consultations and show patients that you are invested in their health by having something already in place that they can access after their appointment.
Why should doctors create patient education videos?
There are many reasons why doctors should create patient education videos. Here are a few of the most important ones:
- They improve communication with patients.
- They make it easier to explain complex topics.
- They can be used as a content marketing tool.
- Let’s take a closer look at each of these reasons.
Patient education videos improve communication with patients
One of the most important reasons to create patient education videos is that they can improve communication with your patients.
It can be difficult to explain complex medical concepts to patients, especially if they are dealing with a condition that is new to them. Videos can help bridge this gap by providing a visual aid that patients can refer back to after their appointment.
Additionally, videos can help build trust with patients. When patients see that you’ve taken the time to create a video explaining their condition, it shows that you care about their understanding and want to ensure that they have all the information they need.
Patient education videos make it easier to explain complex topics
Another reason to create patient education videos is that they can make it easier to explain complex topics.
As a doctor, you have a wealth of knowledge that most of your patients do not have. Videos can help break down complex topics into more manageable chunks that are easier for patients to understand.
They can also be a valuable resource for patients who want to learn more about their condition but may not feel comfortable asking questions in person.
Patient education videos can be used as a content marketing tool
In addition to improving communication and making it easier to explain complex topics, patient education videos can also be used as a content marketing tool.
By creating videos that are informative and helpful, you can attract new patients to your practice. You can also use patient education videos as a way to stay in touch with existing patients and keep them updated on the latest advancements in your field.
As video becomes an even more popular tool, it’s important for doctors to consider how they can use it to improve communication with patients. Patient education videos are a great way to do this, and they have the added benefit of being a valuable content marketing tool.
