Are URLs Still a Google Ranking Factor?

There’s been a lot of speculation in the SEO community lately about whether or not URL structure still matters for Google rankings.

Some people are convinced that Google has shifted its focus to other factors, like content and backlinks, and that URLs no longer play a role.

Others believe that good URL structure is still one of the most important ranking factors. So, what’s the truth?

Well, the answer is a little bit complicated. URL structure does still matter to some extent, but it’s not as important as it used to be. Google is now more focused on other factors, like content and backlinks.

That being said, there are still a few things you can do to make sure your URLs are as optimized as possible. For example, using keyword-rich URLs is still a good idea. This will help Google understand what your page is about and potentially rank it higher in the search results.

Overall, URL structure is not the most important ranking factor, but it’s still worth paying attention to. Make sure your URLs are clear and concise, and focus on other factors, like content and backlinks, to really boost your rankings and attract more patients.

Scroll to Top
Doctor working with an SEO team to attract new patients

Want to rank higher on Google?

Get FREE exclusive SEO insights for Doctors directly into your inbox.

  • This field is for validation purposes and should be left unchanged.