Travis Mark

What will be the biggest compliance challenge with the Sunshine Act?

Contrary to popular belief, the answer is not that CMS continues to delay the release of the final regulations. The biggest compliance challenge that healthcare companies will face with the Sunshine Act will be in actually getting the sales team to record the mandated data. If you stop and think about it, sales people are

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App Development, Physician SEO

Physicians and the iPad Mini: What This Really Means for Healthcare Technology

We already know that physicians here in the U.S. love the iPad. According to a Manhattan Research study earlier this year, over 50% of U.S. physicians are already using the iPad in their practices. The iPad Mini is the latest advancement in the iPad family from Apple, and there’s no doubt that for physicians, the

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Physician SEO

Reducing the Administrative Burden of the Sunshine Act

There are many challenges and complexities facing healthcare companies in having to comply with the upcoming Physician Payment Sunshine Act. One of the biggest concerns, is the administrative burden and costs that complying with the Sunshine Act will put on these companies. The process of capturing, verifying and reporting NPI numbers has consistently been identified

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App Development

Tell vs. Show vs. Involve: The Power of iDetailing for Patient Education

An old Chinese proverb states, “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” Patients want and need to be involved with their healthcare, and the benefits of patient education have been well documented. However, with the vast amount of information available to patients today (some good and

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Physician SEO
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