What Is Local SEO for Physician Practices?
When it comes to finding physician practices, most patients are looking for somewhere local, and close to where they live.
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Surgeon Marketing
What Is SEO For Physician Practices?
SEO (Search Engine Optimization) is a term or concept that you’ve probably heard a lot about. Having a good SEO strategy that generates results is of high importance to any practice looking to attract new patients. Before we jump into why SEO is so important, let’s start with some of the basics.
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Surgeon MarketingCMS Launches OPENPAYMENTS Website for Sunshine Act
CMS has now launched OPENPAYMENTS, the website which will publicly disclose the financial relationships between physicians, teaching hospitals, and the medical device/pharmaceutical manufacturing companies, and group purchasing organizations. All aggregate spend recorded from August 1, 2013 (start date for the Sunshine Act) and December 31, 2013 will be publicly posted on this website in September
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Surgeon MarketingDraft Reporting Templates for the Sunshine Act
CMS has just released the updated draft reporting templates for the Sunshine Act for both research based spends, and non-research based spends. These templates can be downloaded here.
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Surgeon MarketingThe Final Sunshine Act Rule Had Been Released
CMS has released the final rule for the Physician Payment Sunshine Act. The data collection for 2013 will officially begin August 1, 2013 and run through December 31, 2013. The 2013 report will be due March 31, 2014, and the data will be posted publicly on the web by September 30, 2014. You can use
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Surgeon MarketingWhat will be the biggest compliance challenge with the Sunshine Act?
Contrary to popular belief, the answer is not that CMS continues to delay the release of the final regulations. The biggest compliance challenge that healthcare companies will face with the Sunshine Act will be in actually getting the sales team to record the mandated data. If you stop and think about it, sales people are
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Medical Device Marketing, Surgeon Marketing