Travis Mark

Travis Mark is the Founder and President of Galen Medical Systems, a specialized agency focused on driving patient growth through local SEO for doctors and targeted digital marketing for medical device companies. Drawing on over 25 years in online marketing and search engine optimization, Travis uniquely combines his digital expertise with a deep background in the healthcare industry, having previously served in both independent medical device sales and executive (VP) sales roles. This experience provides him with a strategic understanding of revenue generation and practice expansion. Travis and his wife have been married since 2007, and they have two children.

Physicians and the iPad Mini: What This Really Means for Healthcare Technology

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We already know that physicians here in the U.S. love the iPad. According to a Manhattan Research study earlier this year, over 50% of U.S. physicians are already using the iPad in their practices. The iPad Mini is the latest advancement in the iPad family from Apple, and there’s no doubt that for physicians, the […]

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Surgeon Marketing

Reducing the Administrative Burden of the Sunshine Act

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There are many challenges and complexities facing healthcare companies in having to comply with the upcoming Physician Payment Sunshine Act. One of the biggest concerns, is the administrative burden and costs that complying with the Sunshine Act will put on these companies. The process of capturing, verifying and reporting NPI numbers has consistently been identified

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Medical Device Marketing

Tell vs. Show vs. Involve: The Power of iDetailing for Patient Education

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An old Chinese proverb states, “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” Patients want and need to be involved with their healthcare, and the benefits of patient education have been well documented. However, with the vast amount of information available to patients today (some good and

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Surgeon Marketing

Beyond a CRM

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Is it possible, to create a tool that goes beyond a CRM, and actually adds value to all areas and teams involved in medical sales? This is a question that we asked ourselves when developing the Territory Management components of the Galen Medical Sales System. As we highlighted in our Territory Management post, the behaviors

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Medical Device Marketing
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