Do You Market To or For Patients?
One of the very best pieces of marketing advice I’ve received is that marketing isn’t something you do to people. It’s something you do for them.
Do You Market To or For Patients? Read More »
Surgeon Marketing
Is A Personal Physician Brand A Bad Idea?
Many doctors often wonder if it’s better to create a corporate brand identity than a personal brand identity when it comes to marketing. Sometimes this is because it’s perceived a safer, more salable, expandable, etc… However, I am a big advocate for creating a personal physician brand. Here are a few reasons why.
Is A Personal Physician Brand A Bad Idea? Read More »
Surgeon Marketing
Content or Backlinks? Which One Should Doctors Focus on Most for SEO?
For those who have some familiarity with SEO, the importance of backlinks has undoubtedly come up.
Content or Backlinks? Which One Should Doctors Focus on Most for SEO? Read More »
Surgeon Marketing
Two Videos Every Physician Should Have on Their Website
One of the most significant opportunities video provides is for people to understand you better than they would through just text.
Two Videos Every Physician Should Have on Their Website Read More »
Surgeon Marketing
How To Define Your Personal Brand Voice
While the online space, in general, has become quite crowded, the opportunities for individual physicians to market themselves online is still wide open.
How To Define Your Personal Brand Voice Read More »
Surgeon Marketing
RVU Compensation and Marketing
As a physician, if your contract is based upon an RVU compensation model, digital marketing is something you most likely want to consider making an investment in.
RVU Compensation and Marketing Read More »
Surgeon Marketing