Travis Mark, Author at Galen Medical Systems

Physicians and the iPad Mini: What This Really Means for Healthcare Technology

Travis Mark / October 31, 2012

We already know that physicians here in the U.S. love the iPad. According to a Manhattan Research study earlier this year, over 50% of U.S. physicians are already using the iPad in their practices. The iPad Mini is the latest advancement in the iPad family from Apple, and there’s no doubt that for physicians, the […]

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Physician SEO

Reducing the Administrative Burden of the Sunshine Act

Travis Mark / August 2, 2012

There are many challenges and complexities facing healthcare companies in having to comply with the upcoming Physician Payment Sunshine Act. One of the biggest concerns, is the administrative burden and costs that complying with the Sunshine Act will put on these companies. The process of capturing, verifying and reporting NPI numbers has consistently been identified

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App Development

Tell vs. Show vs. Involve: The Power of iDetailing for Patient Education

Travis Mark / July 31, 2012

An old Chinese proverb states, “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” Patients want and need to be involved with their healthcare, and the benefits of patient education have been well documented. However, with the vast amount of information available to patients today (some good and

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Physician SEO

What Does Physician Adoption of the iPad Mean?

Travis Mark / May 23, 2012

Recently, a study came out from Manhattan Research, stating the 62% of US physicians are currently using tablets, mostly iPads (http://bit.ly/KxkowT), almost double the amount form last year. So what does this really mean? How it the adoption of this technology going to change physician behaviors? As part of this study, it was noted that

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Physician SEO

Beyond a CRM

Travis Mark / March 19, 2012

Is it possible, to create a tool that goes beyond a CRM, and actually adds value to all areas and teams involved in medical sales? This is a question that we asked ourselves when developing the Territory Management components of the Galen Medical Sales System. As we highlighted in our Territory Management post, the behaviors

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App Development

Advanced Version Control

Travis Mark / March 19, 2012

There are a lot of challenges to version control for medical sales and marketing, all of which carry pretty serious legal ramifications due to the increased scrutiny over the past several years. With all of these challenges, there a two main areas of concern that we hear most often from sales and marketing communications teams:

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App Development